This policy mix aims to reduce the EU agricultural land footprint and its related environmental impacts. In order to do so, it aims to address both the consumption and the production perspectives. As regards the first one, it aims to reduce EU consumption of meat, dairy products and eggs, as those entail much higher land consumption per calorie than any other kind of food; to reduce food waste in the EU (currently about 90Mt of food is wasted per year in the EU, 42% by households); to drastically reduce the demand for bioenergy, and in particular for first-generation biodiesel, as they are generally characterised by high land requirement (and in general low energy intensity), as well as to ensure the sustainability of the bioenergy that is produced. As regards the production side, this policy mix aims to stop and reverse biodiversity loss; to improve water quality in all river basins where agriculture is the main land use and currently the main source of diffuse pollution; to reduce consumption of water for irrigation and to improve carbon storage in soils.